Why Write What Everyone Knows? | The Irony of Blogging in the Age of AI

The irony of building a blog around truths ChatGPT can explain in five minutes.

Why write what everyone knows?
That’s the question — and also the answer.

📍 Introduction: The Red Queen and the Blogger

In Lewis Carroll’s Through the Looking-Glass, the Red Queen tells Alice: “It takes all the running you can do, to stay in the same place.”

As I sit down to write a blog post about the Red Queen Hypothesis — an evolutionary idea that says you must keep evolving just to maintain your place — I realize the irony: I’m writing something that a decent conversation with ChatGPT could reproduce in a minute.

This idea, known as the Red Queen Hypothesis¹, suggests that organisms — and by extension, businesses — must evolve continuously just to survive.

So why bother?

Illustration of the Red Queen running on a treadmill while observers watch — a metaphor for content creators in the AI era who must keep evolving to stay relevant. Symbolizes the Red Queen theory, blogging pressure, and strategic adaptation in digital knowledge sharing — The Red Queen runs on a digital treadmill while others watch — a metaphor for creators, educators, and thinkers who must evolve continuously just to remain relevant in a world of accelerating knowledge.

👤 About Me: Why I’m Writing This

I’m a dentist based in South Korea, with a background in life sciences and an ongoing project to build a knowledge archive that bridges biology, decision-making, and real-life strategy — especially in healthcare.

I run a digital-based clinic and manage multiple blogs, including this one — Goldeners.com — which is my attempt to synthesize science, reflection, and practical insight for intellectually curious people around the world.

But more personally: I’m someone who has always found peace in collecting and organizing knowledge. And also someone who has struggled with a recurring doubt:

“If I’m just compiling what others can find or generate with AI, is that still meaningful?”

This piece is my answer to that question.

🤔 The Irony of the Obvious

We live in a time when anyone can ask a chatbot, “What is the Red Queen Hypothesis?” and receive a clean, accurate explanation. The same applies to concepts like Nash equilibrium, zero-sum games, or Pareto efficiency. Why would anyone read a blog post about ideas that are already a click away?

Because while the information is accessible, the connection between ideas, the context, the structure, and the voice — that is not.

This idea, known as the Red Queen Hypothesis¹, suggests that organisms — and by extension, businesses — must evolve continuously just to survive.

A chatbot can give you an answer. It cannot ask the right question for your moment.

🧠 What Blogging Actually Does (Today)

The goal of a modern blog — especially one like Goldeners — isn’t to deliver groundbreaking discoveries or define concepts before anyone else. Rather, it is to:

Reframe familiar ideas in contexts that feel personal and urgent
Connect disciplines that are rarely in conversation (e.g. evolutionary biology and business strategy)
Structure thinking for readers who may feel scattered or stuck
Illuminate patterns in experience they couldn’t yet articulate

So when someone Googles “Why isn’t my dental clinic growing even though I followed everyone’s advice?”, they’re not seeking Nash equilibrium as an economic definition.

They’re looking for a framework that reflects their situation — a structure that helps them see themselves more clearly.

That’s what good blogging does: it reveals the obvious in ways that make it newly useful.

🔁 Information vs Insight

Writing a post like this is not about delivering rare information.
It’s about saying: “I know this may seem obvious, but have you really seen it here, in your own decisions?”

Google rewards relevance, not obscurity. And people remember resonance, not cleverness.

A blogger running in place on a digital treadmill surrounded by books and AI elements — a metaphor for the Red Queen theory in modern content creation — Even standing still requires running — the quiet burden of writing in the age of algorithms.

The Value of the Obvious

If you do it right, the obvious becomes powerful:

Not because no one knew it
But because no one showed it to them this way

That’s what good blogging is today. Not discovery — but translation with emotional accuracy.

So yes, ChatGPT can explain the Red Queen.
But it cannot tell you that your hospital, your clinic, your teaching career — is running just to stay in place.

And that maybe it’s time to run smarter, not harder.

✍️ Final Note

Goldeners is a site about knowledge that lives in-between disciplines. Biology meets business. Dentistry meets decision theory. And sometimes, writing meets the quiet irony of knowing that what you’re saying isn’t new — but may still be what someone needs to hear, just in time.

That’s why we write what everyone already knows.

Summary Box

🎯 Topic
Why it still matters to blog “obvious” knowledge in a world of instant AI answers

📍 Key Question
Is there value in blogging what ChatGPT can already explain?

🧠 Core Insight
Blogging is no longer about discovery — it’s about emotional precision, resonance, and re-contextualization.

🛠️ Reader Takeaway
Use the “obvious” as a bridge, not a crutch — reflect on what your reader is really searching for.

🌍 Search Intent Alignment
“Why blog in the AI era?”, “Red Queen content creation”, “How to write relevant content now”. Biology meets business. Dentistry meets decision theory. And sometimes, writing meets the quiet irony of knowing that what you’re saying isn’t new — but may still be what someone needs to hear, just in time.